The Power of eBooks

There is so much power in the written word and harnessing it for your business will bring you credibility, create a competitive edge, establish you as a thought leader and ultimately generate leads that you can later convert into sales.

The great thing about an eBook is that it isn't a novel and writing between 20-30,000 words will be enough to express what you know, how you know it and why your knowledge and skill set can solve the problems facing your audience.

However, although you will add a call to action in your book, it's important to remember that you are not selling here - you are showcasing your business and industry in its best light to encourage interest and engagement.

Instead, your eBook will ...

... Demonstrate your Expertise

First up, writing an eBook allows you to demonstrate the experience and expertise you have gained in your industry and allows you to share your own personal insights about emerging trends and current issues. This ensures that you connect with your audience and potential clients and quickly cements your credibility.

... Boost Brand Awareness and Support Sales Funnels

Publishing an eBook with relevant insights can help increase your brand's visibility and recognition. If it takes 7 points of contact before a customer makes a decision, then an eBook can quickly cover many of those points at once by leapfrogging potential customers through the awareness and consideration stages.

... Offer Valuable Solutions

By discussing the challenges faced by your customers, a well-targeted eBook can offer practical solutions that your audience will value. You can also delve much deeper into your industry than you can within the content of your website or the pages of a brochure, empowering your customers to make an informed decision before they buy. Providing value without asking for anything in return builds trust and goodwill and promotes fruitful customer relationships.

.... Help you Stand out from the Crowd

In a highly competitive and busy marketplace, illustrating your unique selling point in a valuable, in-depth eBook will help you stand out from the crowd. By doing so, you can reconfirm your commitment to providing well thought out solutions to the challenges your clients face.

... Be a Relevant and Tangible Asset

Once created, an eBook can be downloaded and read even when you're not actively promoting it. And, because of the extremely low production costs, you can also replace and update it at any time.

... Create an Ongoing Marketing Asset

A well-written, SEO-packed eBook is full of easily repurposed content that you can use across your social media and other marketing channels. For example:

• Excerpt sections for blog posts

• Use snippets for social media posts

• Assists in driving traffic to your website

• Create presentations based on the eBook's content

• Use and promote it at a speaking event

... Generate Viable Leads

Gifting your eBook as a free download in exchange for email addresses can help you build a list of leads and create an opportunity to nurture and potentially convert paying customers through targeted email and social media marketing.

Writing an eBook to compliment your business is an effective way to establish yourself or your company as a leader in your field, connect with your audience, provide value, and achieve your marketing and branding goals.

What's Stopping You?

Check out our packages and book a call with us to see just how easy and valuable creating an eBook can be for your business!